Shoreline Suncruisers Ltd runs the 109 bus service along Scarborough's seafront, linking the North Bay to the South Bay. The company started in 1991 when Jack Stephenson and a partner bought open-top buses for this route, which it still operates today. It has expanded into school contracts, local private hire, coach excursions across Yorkshire, and vehicle hire with coaches seating 49 to 70 passengers.