Adventure Travel runs bus services across South Wales from depots in Cardiff and Swansea. It operates the CrossCity C1 route through Cardiff along with urban and rural services in areas like Pontypridd, Vale of Glamorgan, and parts of South East Wales. The company began in 2008 with four vehicles, grew to over 150, and uses Euro 6 diesel buses. Comfort Delgro acquired it in 2018, leading to a rebrand and expanded private coach hire under Adventure Coachlines.